Advantages And Disadvantages Of Using The Google AdWords System

Google AdWords is an internet marketing platform developed by Google, in which advertisers bid for Placeholder text ads, service offers, product lists, or video clips to be displayed in Google’s result pages. For each click, the advertiser must pay a certain amount called ‘bid amount’; the service provider (Google) also takes a certain percentage ‘cut’ from the final cost of the click (this is commonly referred to as the cost-per-click or CPC). It may display ads both in the sponsored results of other search engines such as Google Search and on non-search sites, apps, and video. Advertisements in Google AdWords are generally displayed on the right side of the SERPs, above the organic search results. If you are looking for a great way to get high exposure at a low cost, there is no better option than Google AdWords. This is because it provides the maximum amount of exposure at a very competitive price – which is exactly what your business needs!

However, despite its clear advantages, Google AdWords has its fair share of disadvantages as well. To begin with, the cost-per-click online advertising service of Google AdWords is one of the most expensive services you can avail. The process of placing an ad in Google AdWords is usually tedious and requires a significant amount of research. The process of selecting your keyword or phrases is crucial in ensuring that your ad shows up in Google’s sponsored results page, which greatly affects your chances of achieving targeted results. The fact that it takes a considerable amount of time to optimize your website for the purpose of appearing high in Google’s search results page, and that you need to carefully monitor your ad’s results over a long period of time, only serves to further discourage small businesses from using AdWords.

Furthermore, due to the highly competitive nature of Google AdWords, advertisers often find themselves putting up ads that do not yield significant benefits. Because of this, AdWords advertisers are advised to adopt certain techniques in order to ensure that their ads are only displayed on the relevant keywords of their choice, and that they are only displayed on sites with content related to the keywords used by their target customers. This ensures that AdWords does not negatively impact businesses’ quality score. In addition, AdWords advertisers are advised to take advantage of the ability of contextual advertising, in which the relevance of the advertisements is based not only on the advertisers’ advertisements themselves, but also on the websites of the ads appear on, as well as other contextual factors such as the number of times the advertisements have been clicked.