Internet Marketing is a broad term that refers to any means of marketing strategies used to reach a target audience via the Internet. Digital marketing is basically the part of online marketing that uses modern digital technology including mobile phones, handheld computers and other modern digital devices and platforms to advertise goods and services to customers in the market. The Internet has become an integral part of business for various industries ranging from retail to e-commerce. In order to tap into the massive potential that the Internet holds, a wide variety of marketing techniques are adopted. This includes search engine marketing, Pay per click advertising, content creation and distribution, network marketing, affiliate marketing and other online advertising.
Search Engine Marketing is a form of internet marketing that targets potential customers or clients who are seeking solutions to certain problems. It is also called SEO or Search Engine Optimization. This type of internet marketing usually incorporates link building techniques to help gain higher rankings in the result pages of search engines like Google, Yahoo and Bing. Link building techniques involve websites with relevant content, which links to the advertiser’s website. Affiliate marketing is a form of internet marketing that enables retailers and service providers to offer their products and services online. Services offered may include providing search engine rankings, coupons and discounts to increase customer awareness of the products and services, while social media marketing helps in creating an identity for an organisation or brand and the use of social media platforms like Facebook, Twitter and YouTube to promote the products and services offered by a company.
Affiliate Marketing is a form of internet marketing that enables merchants and service providers to advertise the products and services offered by others on their behalf. Affiliates can be online publishers, bloggers and website owners who accept commissions for promoting other people’s products and services online. Social Media Marketing is a form of internet advertising where brand or product information is spread through various social media platforms such as Facebook, Twitter and YouTube. This form of advertising helps create a brand identity and increase sales.