Search Engine Optimization (SEO) is the art of enhancing the volume and quality of site traffic to either a specific web page or a website from search engines like Google, Yahoo! Search, and Bing. SEO aims at free or inexpensive traffic and not direct traffic from advertisers. The traffic generated through SEO can be classified into two major categories namely, organic and paid search.
Organic search engine optimization or organic SEO is all about improving the search ranking and visibility of a website by optimizing the internal structure, keywords, titles and content. This kind of optimization can be done with a number of techniques such as directory submission, writing original articles, blogs, press releases, forums, and back links. Paid search engine optimization, on the other hand, involves a pay per click (PPC) advertising and paid inclusion in search results. In this case, search engine optimization techniques are used to achieve a higher ranking among search results. Most of the PPC campaigns are based on link building techniques.
Although, SEO is said to be the backbone of internet marketing, there are still many people who don’t understand the importance of this activity because search engine optimization is one of the most essential tasks for a website to be recognized by online users. There are a lot of companies that have started offering SEO services because search engine optimization has become a very competitive and demanding field. In order for a company to survive in this industry, it must make sure that its website will be easily recognized by online users and be able to attract the attention of visitors. A good SEO firm will make this task possible and will ensure the success of every online campaign.